Blue-violet color cast in the image — results from mismatched color temperature or mixed daylight and tungsten. Either correct it or use it deliberately.
The blue-violet color cast, which we call lavender on set, almost always arises from a color temperature misjudgment—or from the uncontrolled mixing of different light sources with different Kelvin values. Typical scenario: You are filming in a room with daylight (5500–6500K) and simultaneously using artificial light (2700–3200K incandescent lamps or LEDs). The camera cannot decide which reference to take as white, and the result is a harsh, violet overall impression—especially in the shadows. This is not a desired look, but a technical error.
On set, you'll recognize lavender immediately on the monitor: skin tones look unrealistically cool, whites appear slightly bluish. The first countermeasure is white balance—either with a gray card or by setting the Kelvin value on the camera. If you set 5500K, but there is mixed light in the room, you will only amplify the problem. Better: equalize all light sources. Either with CTO (Color Temperature Orange) gels over the daylight or with Tungsten gels over the artificial lights. Or—and this is often the more elegant solution—increase the artificial sources and correct the daylight.
However, there are also intentional uses. Some DoPs deliberately use lavender for scene characterization—for example, to create a pale, disturbing, or coolly melancholic atmosphere. This works if it is maintained consistently and does not appear as an error. The difference: controlled lavender has an internal logic, accidental lavender looks amateurish.
Practical checklist on set: Check white balance before every setup change. Avoid mixed lighting situations or regulate them deliberately. For external locations with mixed ambient light: plan with gels beforehand, don't improvise during shooting. Lavender can still be corrected in the edit—with color correction and LUT adjustments—but it costs detail information and often looks less natural than a clean shot.