Still photographs taken during production for promotional purposes.
Overview
Stills are an important aspect of film publicity and documentation.
Role and Function
The position is responsible for the documentation and promotion of the production.
Practical Relevance in Film Production
Good documentation supports marketing, PR, and behind-the-scenes material.
Career Paths and Development
Careers in publicity and photography require artistic skills and an understanding of film production.
Related Terms
Further related concepts can be found in the linked entries of this lexicon collection.
Current News
AI-based image-to-video tools such as Runway Gen-3, Kling, and Hailuo now make it possible to generate animated sequences from static film stills. This technology could expand the traditional use of stills – from purely promotional purposes to post-production content creation. Filmmakers can thus develop additional scenes or alternative versions from existing visual material.