Corporate in-house video for employee communication — training, culture, announcements as filmed content. Distributed via intranet, lounges, training rooms.
Business TV appears more frequently in everyday production than many realize—and it's a completely different craft than documentary or advertising. The company wants to reach its employees: onboarding videos, safety training, cultural initiatives, product announcements. The content runs in cafeterias, on digital displays in office hallways, on the intranet, or in training rooms. This may sound like less glamorous territory, but the requirements are often stricter—because the target audience has no inherent reason to watch, and because the message has to land.
Practically, this means you work with corporate specifications, style guides, and brand guidelines, which are sometimes more meticulous than in classic advertising productions. The tonality must balance authenticity and professionalism—too polished feels artificial, too raw is unprofessional. Speakers are often senior employees or external talent; the moderation is more direct, more personal. When it comes to camera work, it's less about grand sets: you shoot in the company's existing spaces, with real employees as background. Lighting needs to be efficient but shouldn't look cheap. This is efficiency cinema—good image quality with a smaller footprint.
In editing, the dramaturgy is compact. Business TV videos are typically 3–15 minutes, sometimes shorter. You need strong openers, clear editing rhythms, and motion graphics for complex information—because viewers are checking their emails on the side. Music and sound design play a significant role in engagement; a dull corporate video with cheap stock music loses impact immediately. Here too: authenticity trumps polish.
Post-production differs little, but the context is crucial. Color grading should align with the corporate identity; subtitles are often standard (for silent viewing in lounges); accessibility is becoming increasingly important. You usually deliver in multiple formats: 16:9 for web, square for social intranets, and potentially vertical versions. Iterations are frequent—until the message is right, until the CEO is satisfied.
Business TV isn't spectacular, but it is a craft. You reach people in their jobs, motivate them, inform them, and bind them to the company. This requires clarity, pace, and respect for the target audience. Not everyone likes the format—but those who can master it have a reliable area of business.