Title card with film name and design — separate from credits, before story begins. May run seconds or minutes depending on style.
The opening titles are your first visual statement—before a single scene contains any action, you set the tone here. In editing, they fundamentally differ from the end credits: you don't need names, roles, or often even the crew here. You only need the film title and a visual idea that draws the viewer into your world.
Practically, this means you work with graphic design, music, and tempo. A classic example—Saul Bass and his team perfected this—is a simple, geometric shape on a black background, accompanied by music, and that's it. Other approaches montage abstract or semi-narrative sequences: moving objects, layered effects, camera movements through artificial worlds. The length varies massively. Some films (Tarantino-type) are 3–5 seconds long, others (80s science fiction, cinema-ambitious dramas) run 90 seconds to two minutes. The editing flow is decisive: fast cuts, dynamic cuts, create urgency. Long plan-sequences with overlays appear more elegant, slower, sometimes pretentious—depending on the director's taste.
In the editing process, the critical point is synchronization between image and sound. You start where the music reaches its peak or where a visual beat concludes a rapid cutting sequence. Incorrect timing ruins the entire atmosphere. Also important: the transitions to your first scene. Many opening titles end in a transition (fade-to-black, dissolve, or match-cut) that leads you directly into the setting—here, the title merges with the cinematic narrative.
A common mistake on set: too much graphic complexity without a clear visual hierarchy. Your title must remain legible, even on smaller screens. A second mistake: music unrelated to the editing structure. Opening titles only work when editing and sound breathe together. Also, consider whether your director prefers a cold open—a short dramatic scene BEFORE the titles instead of after. This breaks convention but can be effective.