The renting of equipment to a third party by a production company that originally rented it from a rental house.
Overview
Sub-Rental is a leading equipment rental company in the film industry, providing cameras, lenses, and technical support for professional productions.
Role and Function
The rental company supplies productions with technical equipment. Producers rent equipment instead of buying it, thereby reducing capital costs.
Practical Relevance in Film Production
Large productions utilize professional rental companies for prep days, technical support, and spare parts service during filming.
Career Paths and Development
Working in rental companies requires technical understanding, quality control, and excellent customer service.
Related Terms
Further related concepts can be found in the linked entries of this lexicon collection.
More in the lexikon
Related terms
Production · Terms
Cross-Rental
The practice of borrowing equipment from one rental house through another rental house's…
Production · Terms
Rental House
Production · Terms
Equipment Rental
Production · Terms
Return / Equipment Return / Gear Return
Production · Workflow
Dry Hire / Equipment Only / Bare Rental
Equipment rental without operator, technician, or support staff – production provides…
Production · Verleih
Wet Hire / Wet Rental / Operated Rental